This is Where You Get Paid
"This is Where You Get Paid" was developed to launch Brompton's HighPay ETF series, a lineup of three funds, PAYG, PAYI, and PAYU, built around the idea that high income and strong returns can follow you wherever life takes you. The campaign centered on that freedom, pairing the tagline with immersive adventure photography to connect the funds to real life goals rather than abstract financial metrics.
The Reddit Creative
The campaign ran across Reddit as a series of ads, each tailored to one of the three funds. Rather than overlaying text on top of the imagery, the tagline was integrated directly into the environment, carved into rock, written in snow, and rendered in the style of surf culture lettering. Each execution felt native to the scene while keeping the HighPay brand and fund ticker front and center.
BlossomCon
The campaign extended into a live booth experience at BlossomCon 2026 at the Rogers Centre, where Brompton brought the adventure theme to life in person. The booth featured branded swag, a contest, and a custom brochure I designed for the HighPay series, giving attendees a tangible introduction to the funds in a format that matched the campaign's energy. The event drew hundreds of investors to the booth and generated strong engagement with both the HighPay funds and the Brompton brand.
