Cash is King
The Cash Kings campaign was developed to create a bold and memorable visual identity for Brompton’s Cash Kings ETF lineup. Built around the well-known phrase “Cash is King,” the campaign focused on reinforcing the importance of cash flow and income generation through striking, premium-inspired creative.
To bring the concept to life, four custom crown visuals were created representing the Canadian, U.S., International, and Global funds within the ETF lineup. Each crown was uniquely designed to reflect the geographic focus of its respective fund while maintaining a cohesive visual style across the campaign. The Canadian crown, for example, incorporated recognizable national imagery and colour elements to create an immediate connection to the Canadian market.
These visuals were used across landing pages, social media campaigns, and Google display ads to create a consistent and recognizable campaign presence across digital channels.