Income vs Growth?
The “Income vs. Growth?” campaign was created to visually communicate the core value proposition of CLSA: investors don’t have to choose between strong income and growth potential. The creative concept used bold paint roller imagery to represent both sides of the strategy, with orange symbolizing income and light blue representing growth.
As the paint rollers moved across the screen, the two colours worked together to reinforce the idea that CLSA delivers both objectives within a single investment solution. Beyond the financial messaging, the use of paint and home-inspired visuals was intended to create a relatable connection to real-life goals — showing how income and growth can help support milestones like purchasing and improving a home.