The Go Global campaign was developed to support the launch of Brompton’s new ETF, PAYG, with a creative direction centered around the idea of worldwide opportunity and diversification. The campaign was designed to visually capture the feeling of “global investing” by blending iconic international locations with bold typography and immersive layouts that placed the message Go Global directly into the environment itself.
Go Global
Spanning Reddit, social media, and Brompton’s website, the campaign was built as a cohesive multi-platform experience that balanced brand storytelling with product awareness. Each creative execution featured recognizable destinations and urban landscapes from around the world, reinforcing the ETF’s international exposure while creating a visually engaging sense of movement, scale, and exploration. The typography was intentionally integrated into the imagery rather than simply layered on top, allowing the message to feel embedded within the world being showcased.
In addition to the campaign creative, I also developed the branding for the HighPay ETF series, a visual identity designed to unify a growing lineup of income-focused ETFs under a recognizable and scalable brand system.
The Google Display ads brought the global concept to life through subtle motion and animation.